HOME HOUSE
In a brand strategy project to rebrand London’s most iconic members club I working closely with company’s directors to established a brand's essence - Eccentric British Excellence. I translated this principle into a creative direction which investigated the architectural heritage of Robert Adam, embracing the brand’s hedonistic legacy to defined a contemporary luxury brand appeal. A new set of brand guidelines had the purpose to streamline in-house design applications and revitalise all marketing assets to increase new members acquisition. The re-branding involved developing brand imagery, a new set of lifestyle-, interior- and FNB-photography. As well as a redesign of all digital touch points; website, email and social media assets. All printed collateral including, menus, brochures, monthly members events program and the membership package we also redesigned.