HOME GROWN CLUB
Home Grown is the place to connect with fellow entrepreneurs and investors. The club offers a unique ecosystem to support all sectors and facilitates access to knowledge and resources. I was brought on board shortly before the opening to re-brand the visual identity to successfully launch the club. I introduced an approachable dynamism to the brand, whilst maintained a sense of quality, class and standards. The branding project involved defining the brand’s essence and developing the brand elements - colour palette, materials and photography direction. The new brand guidelines were applied to all print and digital marketing as well as all in-house operational touch-points of a members club with hotel. It also involved managing external creative content agencies, informing the members events program and initiate a podcast production.
