HAKKASAN GROUP CORPORATE IDENTITY

Hakkasan Group grew to a global name in the hospitality industry with a diverse portfolio of night and day clubs, luxury and casual dining restaurant brands. The company needed an visual identity that represented its diversity and complexity which would stand out and be unique and engaging. We worked together with the digital agency Netro to create an app that uses employee data (birth-date, birth origin, current location, work history) to create a unique pattern that visualises the dynamic of Hakkasan Group.The pattern is endlessly diverse and can be applied to all branded assets of a contemporary corporate identity.